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We Help You Move Forward with Clarity, Direction, and the Tools to Thrive!
Who We Serve
Universities & Academic Institutions
We don’t just check a box — we help move the needle. Through keynote speaking, customized workshops, digital training, and strategic tools, we partner with institutions to equip students with the awareness, confidence, and practical skills they need to lead themselves and others. Our approach empowers students to make wise choices and succeed not only in school, but in life and work beyond the classroom.
Organizations and Leaders
From keynote speaking, fireside chats, to customized training, we deliver practical tools to strengthen culture and equip your people to adapt to change. We also provide practical strategies to help your organization embrace innovation, adapt to AI and emerging technologies, and stay agile in a rapidly evolving workforce. Whether you're developing your people, building resilience, or reenergizing your mission — we bring the fuel to help you move forward.
Young Adults
We help young adults embrace who they are beyond roles, labels, or "likes." We guide you to recognize and apply the knowledge you already have, while equipping you with perspective, practical wisdom, and tools that give you a competitive edge. Through our D.R.I.V.E. self-leadership training and resources, you gain the mindset to grow, lead, and live on purpose — even when life feels uncertain. Whether you're competing for opportunities, moving to the next level, or improving relationships, we help you to show up ready.
People in New Seasons of Life
Through engaging courses, transformational consulting, and reflective, relatable resources, we help you reframe your story and chart a meaningful path forward. We guide you in uncovering the strengths, wisdom, and untapped potential already within you — so you can move into your next season with greater clarity, confidence, and direction.
More Than a Program—It’s a Principle
At The Journey Principle, we believe your story is powerful. Every experience—good or bad—is a dot on your journey. We help you connect those dots to create a life of meaning, momentum, and fulfillment.
Our goal is to help you Know Your Story (Who am I?), Unravel Its Meaning (Why am I here?), and Fulfill Your Purpose (What am I supposed to do?).
How We Help You Move Forward
The D.R.I.V.E. Framework—Distinction, Relationships, Inspiration, Vision, and Evolution—guides everything we do. It’s not just a model. It’s a mindset.
We help individuals and organizations unlock what we call the “Internal Advantage”—the clarity, confidence, and purpose that fuel lasting success.
When people thrive inwardly, performance follows. That’s how we build cultures that produce results and people who feel fulfilled creating them.
Moving boldly in the direction of your goals, despite fear, is what determines whether you'll evolve or simply exist.
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Derrick and Yolanda Copeland
Co-Founders of The Journey Principle
Featured Tools from The Journey Principle
From our our interactive digital courses to our impactful tools, each resource is built to help you move forward with purpose.
Digital Courses
Our courses offer practical guidance to help you grow in purpose, build resilience, and take aligned action—no matter where you are in your journey.
NEW! Free Resources
Start where you are. Access powerful questions, motivational insights, and simple tools to build momentum—free of charge.
Premium Growth Tools
For those ready to go deeper—our premium courses, journals, and speaking packages offer structured transformation and real-time support.
Coming Soon!
Jayna Whitehead,
General Manager BNCollege at University of North Texas (UNT)
Derrick and Yolanda provided our UNT students with a positive and uplifting experience during our Destress Fest event. They engaged with students and faculty during the event to provide a very enjoyable event. Thanks for making our event fantastic!
Keith Didion
Market Leader
Follett - Western Michigan University
Derrick and Yolanda visited our <campus> store during graduation week, and what a pleasure it was, from start to finish! They made intentional, genuine, and meaningful connections with customers, filling the store with a friendly and welcoming atmosphere. They offered their photo experience, I witnessed many special moments as graduates were able to bask in love and excitement with their family and friends. I highly recommend incorporating Derrick and Yolanda's presence on your campus!
Charo Jefferson, Jack and Jill of America, Greater Frisco Chapter
Derrick and Yolanda were great! They came out to speak with our Greater Frisco Jack and Jill teen group, and our teens walked away with goals set and accountability partners. I highly recommend having them speak with your group!
Trusted by Those We Serve
Join Here for Personal Success Subscriptions!
Choose Your Path. Fuel Your Growth. Stay Connected.
At The Journey Principle, we believe growth isn't a
one-time event—it's a lifelong journey.
Stay inspired, encouraged, and equipped with fresh insights designed to help you move forward with clarity and purpose.
Choose the subscription that fits your journey best:
Option 1: Free Monthly Subscription (For those who want encouragement and insights at a steady pace) What You'll Get: ✉️ Monthly email with fresh insights to reflect upon ✨ Uplifting encouragement rooted in the D.R.I.V.E. Framework 🧭 Reflective questions to keep you centered and moving forward 📬 Delivered to your inbox once a month—free.
Option 2: Exclusive Weekly Subscription (For those who want deeper, consistent growth with actionable steps on their journey) What You'll Get: 📅 Weekly bite-sized training rooted in D.R.I.V.E. 🎯 Practical action steps you can apply immediately 🎁 Bonus perks: $5 off digital courses, free downloads, loyalty rewards, and more 🔥 Exclusive growth strategies to build your next chapter with confidence 💥 Only $11.99/month. Don’t just go through life—grow through it. The Exclusive Tier helps you connect the dots and move forward with purpose.